Designed for an 8-week campaign, this toolkit uses behavioral nudges— subtle visual cues that guide action without enforcing it—to promote better waste segregation. Through color-coded signage, intuitive icons, and friendly messaging, it makes sorting waste simple and instinctive across homes, offices, and public spaces. Deliverables included posters, bin labels, floor stickers, and digital templates that encourage consistent, easy-to-follow disposal habits.
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COMPLETED
AMRITA DASGUPTA
RASHI KHEMKA, SHREYA CHATURVEDI
AAIBA DESIGN (CONTENT)
