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BRAND IDENTITY, APPLICATIONS AND COLLATERAL, RESPONSIVE WEBSITE INTERFACE

Formoed

Formoed’s brand identity draws inspiration from the very structures it builds—dynamic, functional, and visually striking tensile forms. The logo is derived from a simplified tensile silhouette, capturing the balance of tension and compression at the heart of the craft. The chosen color palette reflects global professionalism—cool greys and deep blues— reinforcing trust, precision, and expertise. Clean lines and geometric forms across the brand system echo Formoed’s engineering excellence and its role in creating iconic, high-performance fabric structures around the world.

  • DESIGN PRINCIPAL:

    AMRITA DASGUPTA

  • DESIGN TEAM:

    RASHI KHEMKA, SHREYA CHATURVEDI

  • COLLABORATORS:

Further Work in VISUAL DESIGN