The Saral Initiative is a brand that simplifies legal complexity. Inspired by a maze, it represents clarity emerging from confusion. Using a bold, Indian color palette —Vidhi Red, Marigold Yellow, Indigo Blue, and Khaki—its identity spans branding, website, and collaterals, making legal processes more accessible, intuitive, and userfriendly for everyone.
NA
COMPLETED
AMRITA DASGUPTA
RASHI KHEMKA, AADYA GARG, KRITIKA GUPTA
SQUARE RADIUS (DEVELOPMENT)
